IDMA MARKETING AND SALES CONFERENCE 2019

INDIAN DRUG MANUFACTURERS' ASSOCIATION

102B, A Wing,Poonam Chambers, Dr Annie Besant Road, Worli, Mumbai – 400018 INDIA
Tel: +91-22-24944624/24974308 Fax: +91-22-24950723
Email: admin@idmaindia.com / Web: www.idma-assn.org


Partners In Global Healthcare


IDMA (Marketing Committee) takes pleasure in announcing the Conference-cum-Training Program:

IDMA Marketing and Sales Conference 2019
Growing Brands to level Next


ABOUT THE SEMINAR:

Today, the Indian pharma industry is highly fragmented with several companies and several brands competing for share of prescriptions as well as share of patient purchase. There are significant changes around price controls, fixed dose combinations regulation, marketing practices regulation, licensing controls and greater public scrutiny. Amid all this change and highly competitive market, the Indian pharma marketer needs to continue to push for growth by demonstrating that their brand adds value to doctors and patients.

Most pharma companies today have a long tail of small to mid-size brands that have not grown as per the initial launch plan. How should they be handled? What are the opportunities and challenges when one expands geographically? How can product development and customer engagements be used as growth levers? With this objective, the focus for this seminar has been kept as;


“Growing Brands to Level Next”

For growing brand big, the thinking needs to be applied from multiple perspectives, but brand planning is at the core. High quality and forward looking brand plans can bring in all growth levers together and will serve as valuable road map in the journey. The experts in their respective fields will be talking to participants and will be available for interaction too.


WHO MUST ATTEND:

  • Marketing Directors
  • Marketing Managers
  • Sales Managers (All India & Regional)
  • Group Product Managers
  • Product / Brand Managers
  • Medical Professionals
  • Sales & Marketing Consultants
  • Senior Management
  • Proprietors / Partners (Sales/Marketing)

SEMINAR TOPICS & SPEAKERS:

  • Sudarshan Jain : Growing Business is Building Brands
  • Research Organization : Small to mid-size tail brands: Critical path for better decisions relating to growth.
  • Abhay Lonkar : Geographical expansion as a lever of business growth – Alternate models and comparison
  • Sanjay Bhatia : Brand modifications, line extensions, new SKUs & improvements as new growth levers
  • Salil Kallianpur : Using digital to build a better customer engagement strategy
  • Shrihari Shidhaye : Writing high quality Brand Plans
  • PE firm : Fuel for growth – Financing options for growth

REGISTRATION FEES:

IDMA MEMBERS NON IDMA MEMBERS ACADEMIC INSTITUTE DELEGATES/ STUDENTS
Rs.3,000/-
+ 18% GST
Rs.3,500/-
+ 18% GST
Rs.1,500/-
+ 18% GST
(for first 15 Students)
Group Registration Benefits:
For every 4 (Four) delegates registered from the same organization, the 5th (Fifth) delegate is complimentary

SPONSORSHIP OPPORTUNITIES:

  • Main Sponsors : Rs.50,000/-
    (IDMA Offers: Name & Logo on Backdrop / Banner in Seminar Area / 30 Minutes Speaker Slot / One Table Space / Name & Logo in Circulars/Brochures / Two Delegates Complimentary / One FP Colour Advt. in IDMA Bulletin)
  • Sponsored Sessions – Rs.50,000/- (1 Speaker Slot Available)
    (IDMA Offers: 45 Minutes speaker slot, Banner near Registration Counter, One Delegate Complimentary)
  • Lunch Sponsor – Rs.30,000/-
    (IDMA Offers: Banner near Lunch Area, One Delegate Complimentary)
  • Tea / Coffee Sponsors – Rs.15,000/- (Maximum 2 are available)
    (IDMA Offers: Banner near Tea/Coffee Area, One Delegate Complimentary)


EXHIBITION OPPORTUNITIES:

  • TABLE SPACES - Rs.20,000/- per table
    (IDMA Offers: Table Size: 6ft.x2ft. with a power connection)

For registration & sponsorship details, please contact:

  • Mr. Melvin Rodrigues Sr. Manager (Commercial & Admin.)
    Mobile # 9821868758, Email: actadm@idmaindia.com
  • Mr. Ajay Kumar Singh, Editorial cum Technical Officer
    Mobile # 9322268684, Email: publications@idmaindia.com

Sponsorship :

  • Mr. Vinay Pinto, Chairman, Marketing Committee, IDMA
    Tele: 022-29261125, Email: vinay@wallacepharma.net

PAYMENT DETAILS:

  • Cheque/DD in favour of “Indian Drug Manufacturers’ Association”
  • RTGS Details of Vijaya Bank:
    - Bank Account Name : Indian Drug Manufacturers Association
    - Bank Account Number : 502800300000136
    - Bank Branch : Worli Branch, Mumbai 400018
    - IFSC : VIJB0005028

Looking forward to your presence and active participation at the Seminar.


Thanks and regards,

Vinay Pinto
Chairman,
Marketing Committee, IDMA
Daara B Patel
Secretary – General